Samy doesn't leave his room anymore, doesn't go to school anymore, and ignores his friends. He has retreated into an online community where he has made new friends: Neo17 and his supporters.
According to his sister Hanna, these new friends are conspiracy-theorists, but to Samy, they are truth-seekers. Thus, brother and sister find themselves at odds. In Rabbit Hole, the boundaries between online and offline blur, and the audience members, through use of their mobile phones, become part of the chat forums that Samy immerses himself in. Will you too follow him into the rabbit hole? Or will you stay clear?